Outdoor advertising is something that has become a traditional form of advertising. The point of billboards is to grap our attention and it still does. However, the question is if we are not that used to brands being around us constantly that the effect has decreased significantly. Bloozy enforces billboards main functionality and provides an added value.

Brands can now use billboard sites to not only get one message across and only once. Now it is possible to distribute content from a billboard, enter into a competition or receive a branded complete brochure - all down on the user's mobile phone. A billboard or adshel site promoting the latest cinema release can now distribute wallpapers, ringtones or even the trailer of the movie. A brand promoting one aspect of their product range will be able to promote the wholelifestyle surrounding the brand and the products by distributing a branded mobile application.

A Billboard can turn into a rich media communication tool.

Business benefits for Bloozy Billboards (& their customers):

- Enrichment of established media
- added branding tool (exposure)
- provide entertainement value to the user
- potentially creating viral mobile marketing by user
- Results readings on visibility of Billboard campaigns
- Potential increase in sales