On locations in the mall; posters, floor stickers or flatscreens informs the shopper that it is a Bluetooth zone and how to receive latest offers, particpate in competition and download the Mall guide. The mobile application becomes the ultimate personal shopper guide.

The mobile application provides useful information: lay-out plan, opening hours, transportation information about the mall. But also full details about various events occuring at the mall. The user receives information about what is available within food & drink and any special targeted offers. Should you have arrived just before lunch time, then the lunch offers would be displayed maybe even with specific discount coupons in the mailbox.

Bloozy Compete adds the opportunity for the visitor to win something by turning their Bluetooth on. A voucher is distributed to all handsets, where a certain number of winners are specified throughout the campaign.

The shopping guide could include a fully branding section on the retail shops within the mall and all the entertainment offerings. A mobile application that provides all the information right in you hand and every time you visit it is automatically updated with the latest information and latest discounts or messages get sent through.